Analytics Measuring Success

 
Measurement, Analytics Roadmap

Measurement Roadmap

This is a basic roadmap to create a successful Measurement plan from scratch or helping you identify the parts of an integral one you could be missing. Read More

Jul 21, 2013
Posted By: Ani Lopez
Filed under: Analytics
Beautifully Designed Dashboards

6 Beautiful Dashboards

I love well designed things, no matter what it is. A relevant part of my job revolves around creating dashboards. Those two topics are intrinsically related so you can imagine my joy when I found those pretty ones. Read More

Sep 17, 2012
Posted By: Ani Lopez
Filed under: Analytics
52 feeds on Web Analytics & Data Visualization

52 feeds to be updated on Web Analytics & Data Visualization

What's SEO without Web Analytics? Not much. And what's Web Analytics without Data Visualization? Something almost impossible to digest. Read More

Jun 16, 2012
Posted By: Ani Lopez
Filed under: Analytics
Trends for Websites and Google Analytics

Comparing Google Trends for Websites and Google Analytics data. 2011 Edition

This is an update for past year 2011 of the comparison between data from Google Trends for Websites and Google Analytics Read More

Jan 09, 2012
Posted By: Ani López
Filed under: Analytics
Merging keywords from Webmaster Tools & Google Analytics

Matching Google Webmaster Tools and Analytics keywords data

Keyword analysis is getting harder lately. Webmaster Tools and Google Analytics are not cooperating but here you have a way to merge all this data together. Read More

Nov 29, 2011
Posted By: Ani López
Filed under: Analytics
Ultimate SEO dashboard

Ultimate SEO Dashboard

There are two ways SEO and analytics interact: Pre and Post action use of web analytics data flow to fine tuning your SEO and them measure its performance. This dashboard wants to help you in the Pre phase. Read More

Nov 11, 2011
Posted By: Ani López
Filed under: Analytics
Measuring SEO Performance

Measuring SEO Performance

Please, no more unorganized nonsense collections of metrics while trying to measure the success of the SEO you practice. Starting from observing user behaviour numbers will tell you the truth and you will know much better how to improve the performance of organic traffic. Read More

Apr 25, 2011
Posted By: Ani López
Filed under: Analytics
Improving SEO with web analytics

Improving SEO with web analytics

Verifying the success of your SEO through web analytics is a must for every consultant but using stats to get deeper insight to improve strategies is for really rocking SEOs. Read More

Dec 26, 2010
Posted By: Ani López
Filed under: Analytics
SERPs Eye tracking study

User behavior in SERPs. Eye tracking study July 2010

Study based on Google and Yahoo! page results using eye tracker technique to demonstrate that a relationship exists between the user's intention and user's behavior when they browse the results page. Read More

Aug 24, 2010
Posted By: Ani López
Filed under: Analytics
Traffic from Images Search Engines

Amount of traffic from Images Search Engines, Analytics filter & custom segment

Google Images, Yahoo Images, Bing images? Do they bring any traffic to my site? How can I measure it and guess its keywords? Optimize images for search engines, Is it worth the effort? All the answers here. Read More

Jun 04, 2010
Posted By: Ani López
Filed under: Analytics
Specific Search Engines in organic traffic

Country specific Search Engines in organic traffic with Google Analytics

Some simple filters and a Google Analytics hack helps you get more detailed data on keywords while looking for local Search Engines helping your multilingual SEO strategy. Read More

Apr 03, 2010
Posted By: Ani López
Filed under: Analytics
Google Trends for Websites and Google Analytics

Comparing Google Trends for Websites and Google Analytics data

How match do you trust Google Trends for Websites stats? Without a comparison to real data for the same sites it is not possible to know its effectiveness. Analytics to the rescue. Come in and check conclusions. Read More

Jun 16, 2009
Posted By: Ani López
Filed under: Analytics
benefits of link building campaign

Real benefits of link building campaigns

If link building should be the next step in your campaign to improve a website's traffic. Which facts can you show to your customer to convince him/her of its benefits? Some are easy to see, some others are not so obvious but important to notice. How to do it with Google Analytics Advanced Segments. Read More

Apr 05, 2009
Posted By: Ani López
Filed under: Analytics
Social Media and Analytics

Social Media and Analytics, What can we measure?

Is it possible to measure our Social Media campaign's impact with web analytics tools? Not so accurately as we wish but things are changing, so new science as old as humanity but digital. This is what makes the difference. Read More

Nov 03, 2008
Posted By: Ani López
Filed under: Analytics
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Nextanalytics: Integrate Google Analytics, Facebook, Twitter, LinkedIn &  more in your Excel dashboards. Tons of free dashboards!

Articles I write for other sites

On Paella and Semantic Markup for recipies

In plain words, it does not work fine most of the cases. It's a bad idea. I'll explain why while I teach you how to cook an authentic Paella.

Analytics Tribulations Of An SEO

The art of measure is never easy but when it comes to SEO it's even worst

Challenges of Spanish Language on Search Marketing @ Multilingual Search

'Standard Spanish' is something that I don’t buy into when it comes to international scenarios. I'll explain to you why and some tips to start facing correctly your Spanish strategy.

Handling Multilingual Sites for Humans & Search Engines @ Bruce Clay Blog

The logic behind the scenes to show all content to bots and the right language to users

Mobile detection issues & Google Instant Previews @ Cardinal Path blog

Mobile web represents the bigger headache ever for those wanting to target the small but growing audience they represent nowadays. check your Instant Previews for possible indexation issues.