Benefits of having unique titles and metadescriptions in every page

I coded the blog of my band in 2001 when Wordpress and similar ones where in diapers. It was my first dynamical database driven site and of course not SEO at all. I was a newbie programmer

Besides that, a lot of other deficiencies (it was hacked once, defacement) but nowadays has become a nice playground to test the effects of basic actions.

Previous status

It had just one title and metadescription for all the site, 520 pages, but it has been ranking very well for certain keywords due to be focused in a low competitive subject 'musica copyleft', visitors finding content very useful, old domain, lot of links and so.

The SEO action

I changed a pair of scripts to make automatically:

  • place the title of the article at <title> tag
  • the first 170 characters of the text to be the metadescription
  • no text or content optimization at all, something quick and easy

Results in organic traffic

Benefits of unique titles and metadescriptions

The graph is quite descriptive, now some figures. Month ahead from the inflection point compared to the previous one:

Amount of visits
Before: 1,065
After: 3,002
Increase: 181.88%

Benefits of unique titles and metadescriptions in comparison

Ok, it doen't represent tons of visits but it made my old blog more than happy. By the way, it took about a month for Google to reindex all the site but the effect showed in few days, quite fast.

What else do you want for such a few thing? Imagine if these unique titles and metadescriptions in every page were finely optimised! Obviously there are not two identical cases but the difference is so remarkable that your potential client should sign your budget in secs. 

Mar 29, 2009
Written by:
Filed under: Content

Apr 01, 2009
Posted by:
Dictina #1

But we will have to see the effect of the new longer snippets by Google which don't use the meta-description anymore... I'm so tired of Gooogle launching a new thing every week or less!

Apr 03, 2009
Posted by:
Ani López #2

Hi Dictina, a pleasure meeting you in person at OME!
SEO for Google = no rest for the wicked :|

Have your say
twitter @anilopez

Articles I write for other sites

Analytics Tribulations Of An SEO

The art of measure is never easy but when it comes to SEO it's even worst

Challenges of Spanish Language on Search Marketing @ Multilingual Search

'Standard Spanish' is something that I don’t buy into when it comes to international scenarios. I'll explain to you why and some tips to start facing correctly your Spanish strategy.

Handling Multilingual Sites for Humans & Search Engines @ Bruce Clay Blog

The logic behind the scenes to show all content to bots and the right language to users

Mobile detection issues & Google Instant Previews @ Cardinal Path blog

Mobile web represents the bigger headache ever for those wanting to target the small but growing audience they represent nowadays. check your Instant Previews for possible indexation issues.