OME Madrid 2009

OME Madrid 2009, Online Marketing Spain Congress

5th edition of OME, the meeting point for digital marketers in Spain. We were there for a two days intensive networking round and a presentation about SEO and analytics with an enthusiastic response from the audience what makes me happy. Read More

Apr 04, 2009
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Filed under: Online
Benefits of unique titles and metadescriptions

Benefits of having unique titles and metadescriptions in every page

How many times a customer asks you to show in numbers the benefits of SEO actions? This is a common problem in our daily work but here you have some figures to help you a bit. Read More

Mar 29, 2009
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Filed under: Content
Social Media and Analytics

Social Media and Analytics, What can we measure?

Is it possible to measure our Social Media campaign's impact with web analytics tools? Not so accurately as we wish but things are changing, so new science as old as humanity but digital. This is what makes the difference. Read More

Nov 03, 2008
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Filed under: Analytics
Web site structure and search engine indexing

SMX Madrid '08 Seminar. Web site structure and search engines indexing

Does 'IA' rings a bell to you? Is your web perfectly structured? Is it finely indexed the way you want? All these things are related, believe it or not. That was the subject of my presentation at SMX Madrid. Read More

May 28, 2008
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Filed under: Online
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Articles I write for other sites

Analytics Tribulations Of An SEO

The art of measure is never easy but when it comes to SEO it's even worst

Challenges of Spanish Language on Search Marketing @ Multilingual Search

'Standard Spanish' is something that I don’t buy into when it comes to international scenarios. I'll explain to you why and some tips to start facing correctly your Spanish strategy.

Handling Multilingual Sites for Humans & Search Engines @ Bruce Clay Blog

The logic behind the scenes to show all content to bots and the right language to users

Mobile detection issues & Google Instant Previews @ Cardinal Path blog

Mobile web represents the bigger headache ever for those wanting to target the small but growing audience they represent nowadays. check your Instant Previews for possible indexation issues.