Social Media & Events

 
IMC Vancouver 2009

Internet Marketing Conference, Vancouver 2009

Three days of workshops, presentations and breaking sessions featuring in total over 50 top speakers from the most relevant companies and marketing associations. I was at IMC Vancouver and here are some of my thought about. Read More

Sep 20, 2009
Posted By: Ani López
Filed under: Social
OME Madrid 2009

OME Madrid 2009, Online Marketing Spain Congress

5th edition of OME, the meeting point for digital marketers in Spain. We were there for a two days intensive networking round and a presentation about SEO and analytics with an enthusiastic response from the audience what makes me happy. Read More

Apr 04, 2009
Posted By: Ani López
Filed under: Social
Web site structure and search engine indexing

SMX Madrid '08 Seminar. Web site structure and search engines indexing

Does 'IA' rings a bell to you? Is your web perfectly structured? Is it finely indexed the way you want? All these things are related, believe it or not. That was the subject of my presentation at SMX Madrid. Read More

May 28, 2008
Posted By: Ani López
Filed under: Social
twitter @anilopez
International Search Summit - SMX West 2012

Articles I write for other sites

Challenges of Spanish Language on Search Marketing

'Standard Spanish' is something that I don’t buy into when it comes to international scenarios. I'll explain to you why and some tips to start facing correctly your Spanish strategy.

50 feeds keeping me updated on SEO

Besides the feeds listed here I follow around 30 more for topics like Analytics, UX, Link building, IA or any other SEO related discipline

Handling Multilingual Sites for Humans & Search Engines @ Bruce Clay Blog

The logic behind the scenes to show all content to bots and the right language to users

Mobile detection issues & Google Instant Previews @ Cardinal Path blog

Mobile web represents the bigger headache ever for those wanting to target the small but growing audience they represent nowadays. check your Instant Previews for possible indexation issues.

Content for e-commerce, the SEO perspective

Covering the basics of content for online shops in this post. All the texts you must have according for every page type.

Organic traffic performance for e-commerce

We don't usually have an idea if the numbers we see while analyzing our SEO efforts are above or below average. Here you have some numbers.

SEO for small sites vs. SEO for big ones

To make it more graphic, 'SEO for small sites' is a cat and the one for big sites a jaguar. You cannot handle a pet and a powerful wild feline the same way.