SEO Technical Stuff

 
Google SSL users show 'not provided' keywords

Numbers after a month of 'not provided' keywords

Since October 18th 2011 all organic traffic coming from signed-in users will show "(not provided)" instead of the keyword used to query Google Search Engine. How many visits are affected? Read More

Nov 18, 2011
Posted By: Ani López
Filed under: SEO
SEO hotel bookings

What SEO can do for your hotel bookings

Case study describing how a basic SEO project for a hotel increased more than double its revenue from bookings, exactly 124.51% four weeks after project launch. Read More

Sep 20, 2010
Posted By: Ani López
Filed under: SEO
organic traffic trend

Show me your organic traffic and I'll tell you how is your SEO

Take a look at your organic traffic in perspective and the quality of your Search Engine Optimization strategy will be revealed at a glance. Then, after having a wide vision decisions to take are more clear if you want to have a high organic traffic. Read More

Aug 10, 2010
Posted By: Ani López
Filed under: SEO
International SEO

International, multilingual SEO

SEO projects have very specific issues to solve when they are multi-country and multi-language ones.
In this presentation all the bases are covered, from cultural and technical aspects to content or web analytics.
Read More

Mar 28, 2010
Posted By: Ani López
Filed under: SEO
Website's Homepage SEO

Homepages and SEO

First page of a site or home page, deserves some attention from SEO point of view, every single detail counts in this discipline so take a deep look at your web's homepage Google's cache and fix the errors. Read More

Feb 12, 2010
Posted By: Ani López
Filed under: SEO
SEO Teacher, Link Building

The power of few good links. 'SEO teacher' link building experiment

Your web site is to Search Engines what the links pointing to it are saying about even if your site pretends to be a different thing. Take it and make profit, no need to say how important in link building. Read More

Dec 17, 2009
Posted By: Ani López
Filed under: SEO
Sitemap for large sites

Sitemap strategy for large sites

Huge amount of everyday changing content to index? You need some XML sitemap strategy here, not the simple one required for a small, medium web site. Analyze how your content is created and organized, that's the key. Read More

Jun 02, 2009
Posted By: Ani López
Filed under: SEO
Dynamic nofolow. Site structure and siloing

Dynamic nofollow for fine siloing

How to apply nofollow in a dynamic web site to get a perfectly clear structure for search engines. At the same time, make the internal relevancy juice flowing the best way all around in a closed circle to avoid PR leaking. Read More

May 18, 2009
Posted By: Ani López
Filed under: SEO
Do not your traffic with bad redirects

Ruin your SEO with bad redirects. How to do it right

A critical task in a SEO project is the moment to replace the ugly ones full of parameters with SEO friendly URLs. This what means a nice benefit, will become a complete disaster if not done properly. Check the example. Read More

Apr 20, 2009
Posted By: Ani López
Filed under: SEO
A lot of Meta tags just don't help

Meta tags overdose won't rank your site better. 2 is ok, 3 are multitude

Since HTML was invented more than 18 years ago the amount of meta tags has grown insanely. It appears anyone can create new meta types on the fly. How many of those are helping my website rank better? Only two or three. Read More

Apr 10, 2009
Posted By: Ani López
Filed under: SEO
Server security importance in SEO

Importance of server security and some other web technical aspects in SEO

Don't let hackers put their hands on your site hosting account or your rankings are going to run down as waterfalls. Even worst, don't hack yourself or you will end up working in the chain gang of SEOs. Hacked sites and SEO are not best friends. Read More

Dec 30, 2008
Posted By: Ani López
Filed under: SEO
New website and search engines

Your new website and search engines

Your company has to have a website, right? Be aware, the CMS must be SEO-friendly and the website SEO-ready or you are going to waste a whole bunch of $$'s sooner or later. It could be an error but in times of crisis it’s surely an unforgivable stupid one. Read More

Oct 18, 2007
Posted By: Ani López
Filed under: SEO
twitter @anilopez
International Search Summit - SMX West 2012

Articles I write for other sites

Challenges of Spanish Language on Search Marketing

'Standard Spanish' is something that I don’t buy into when it comes to international scenarios. I'll explain to you why and some tips to start facing correctly your Spanish strategy.

50 feeds keeping me updated on SEO

Besides the feeds listed here I follow around 30 more for topics like Analytics, UX, Link building, IA or any other SEO related discipline

Handling Multilingual Sites for Humans & Search Engines @ Bruce Clay Blog

The logic behind the scenes to show all content to bots and the right language to users

Mobile detection issues & Google Instant Previews @ Cardinal Path blog

Mobile web represents the bigger headache ever for those wanting to target the small but growing audience they represent nowadays. check your Instant Previews for possible indexation issues.

Content for e-commerce, the SEO perspective

Covering the basics of content for online shops in this post. All the texts you must have according for every page type.

Organic traffic performance for e-commerce

We don't usually have an idea if the numbers we see while analyzing our SEO efforts are above or below average. Here you have some numbers.

SEO for small sites vs. SEO for big ones

To make it more graphic, 'SEO for small sites' is a cat and the one for big sites a jaguar. You cannot handle a pet and a powerful wild feline the same way.