Ani López. SEO Consultant

A bit of me as professional.

Online since 1997. Last three years (till Sep'09) I worked for some known online marketing agencies in Europe. September 2009 I started a new personal and exciting adventure in the other side of the north hemisphere.

SEO consultancy is 99% of my regular day there but I like to develop any kind of sites from time to time so my fingers don't get rusty forgetting how to code while I investigate SEO issues.

Ani López, Search Engine Optimization Consultant

Before working on any internet related thing I studied Industrial Design and worked at Interior design an Architecture companies but soon I discovered that although I love art, design and architecture I was not made for it.

Besides that I enjoy family and friends. Cooking and playing funk music with my band are my hobbies when there is any time left. Also copyleft evangelism, specially in music, is something I've dedicated tons of hours in the last 8 years.

At Twitter, Linkedin, Slideshare, Facebook, Google profile.
Member of IIMA, Vancouver Search Engine Marketing Group, and SEM Social Network.

Here are my main tasks working in different types of jobs.

As SEO Consultant

  • Define online marketing strategies/goals based on customer's situation analysis
  • Technical SEO consultancy
  • Design advising, usability, information architecture and other disciplines related to SEO
  • Content optimization (Spanish and English)
  • Link building campaigns
  • Analytics systems implementation
  • SEO campaigns performance reporting / Web Analytics
  • Workshops for customers or congresses
  • 3 years experience

As Project Manager

  • Good understanding of design, web development and online-marketing
  • Customer's relationship management.
  • Define project budgets, technical requirements, functionalities and operational aspects
  • Development process / execution control, work flow improving
  • Managing internal and external resources
  • Sales team helping
  • I've worked as a freelance or inside companies
  • 6 years experience

As LAMP Developer

  • PHP & MySQL driven web developer
  • Interface programer. xHtml, Css, JavaScript, AJAX
  • SEO Ready Content Management Systems developer
  • Third party tools integration
  • Organizational and time management skills
  • Any kind of projects, corporative and e-commerce sites, intranets
  • 10 years experience

Some of the many projects I have worked on:

Hoteles Elba
AEDE Business School
Transfer Business Administration Services
Transfer Latin Business Consultancy
Fundación Comunicación Gráfica
Ecohoteles
De Kring
FOEG
Novadeco
Fundación Copyleft
Galería Toni Tàpies
Hds Consultors
3D-Immogestio
Terapia Reiki
Macro r4rø
Inteplast
Inoxpa
Hotel Anacapri, Granada
Bufet Almeida
Hospes Hotels
Avant Comercial Hotelera
Barcelona Hotels GHB
Ergonomic Way
Tsunami Music
Barcelona Skyline
BB Arquitectos
Cultura Libre
Metropolis
Adg-Fad
Yahome
Brand Comunicación
República Internet
Librería ETCÈTERA
Lafcarr

 

Aug 02, 1967
Vancouver, Canada
twitter @anilopez
Google Analytics Qualified Individual IIMA Proffesional Menber Certified Professional

Featured articles

How context in social media influence rankings in SEO

Social Media and SEO

Content optimization and keyword distribution beyond the website. Social media sites can create more room for your precious keywords and it seems to have very nice results. Here you have some numbers. Read More

Keywords distribution along web content structure

Keywords distribution along web content structure

What to do after your keyword research? Is the structure of the website to optimize good enough to place all these keywords? Keywords distribution and content structure are closely related. Read More

Importance of server security and some other web technical aspects in SEO

Server security and SEO

Don't let hackers put their hands on your site hosting account or your rankings are going to run down as waterfalls. Even worst, don't hack yourself or you will end up working in the chain gang of SEOs. Read More

Bookmark dispatcher

Most basic must have custom report

Some goals can be measured in currency, others not but you have to know the turn out of the effort made on the site

Unmask Parasites Blog

things that hackers already know and site owners should know if they don't want to be victims

Sitemaps XML can have now Images

Images can be a nice source of traffic so Yeah! this is a great improvement for SEO.

Web design for mobiles

New distribution devices, different limits. Learn the basics of it before start the mobile version of your web site or web service.

Measuring Javascript Parse and Load

Worried about how JavaScript load and parse affects your total page load? Carlos Bueno goes deep into it.

Accent Folding for Auto-Complete

Next step is to write sites that are not just “internationalized” but truly multilingual. No excuse for your software to play dumb when the user types 'cafe' instead of 'café'.

Web Content Strategy

Content planning, information architecture, or IA planning no matter how you call it but it is a big part of your SEO success. Do not leave your content strategy unattended.

Javascript based data visualization

No Flash or Silverlight required, just data, a Javascript library and a browser to display fantastic stats with beautiful charts. 16 libraries for visualizations.

SEO for multi-regional websites

Google shares some interesting tips to handle multi-regional websites

PHP script to detect mobile browsers

If you want to offer your visitors a different version of your site for mobile browsers this script makes detection very simple

Geo Location resources

Location is becoming more and more important everyday in Search Marketing. Some nice resources you can use in your strategies.

Design, Google Browser Size and Google Analytics

New Google tool 'Browser Size' helps web designers to ensure that important parts of a page's user interface are visible

Content strategy: Writing for kairos

'kairos' principle for the content of the web & social media. Alistapart.com guys nail it again

Geositemap KML generator

Arjan Snaterse launched handy KML & Geo sitemap generator, lifesaver for all your local search activities

Keyword Research for Social Media

keyword research and analysis is critical to achieving success with organic and paid search but how to do it effective for social media marketing? Worth reading.

Understanding and implementing web usability

No matter how many visitors your web has if the usability of your site is horrible. This means conversion zero.
Please, do not leave your usability unattended. Here you have some nice resources.

Some facts and figures about correlation between SEO factors and results

Another SEOmoz great great great article. Charts & Math stuff based on data from their web index Linkscape

Search Engine Ranking Factors '09

SEOmoz's biennial search engine ranking factors survey based on the opinions of 72 of the world's top search engine experts

SEO is unpredictable

People don't notice but it is out there.

On Beyond Keyword Research

Interesting presentation about advanced SEO Tactics by the yellow shoes guy Rand Fishkin. Handle with care.