Ani López. SEO Consultant

A bit of me as professional.

Online since 1997. Last three years (till Sep'09) I worked for some known online marketing agencies in Europe. September 2009 I started a new personal and exciting adventure in the other side of the north hemisphere.

SEO consultancy is 99% of my regular day there but I like to develop any kind of sites from time to time so my fingers don't get rusty forgetting how to code while I investigate SEO issues.

Ani López, Search Engine Optimization Consultant

Before working on any internet related thing I studied Industrial Design and worked at Interior design an Architecture companies but soon I discovered that although I love art, design and architecture I was not made for it.

Besides that I enjoy family and friends. Cooking and playing funk music with my band are my hobbies when there is any time left. Also copyleft evangelism, specially in music, is something I've dedicated tons of hours in the last 8 years.

At Twitter, Linkedin, Facebook, Google profile.
Member of IIMA, Vancouver Search Engine Marketing Group, and SEM Social Network.

Here are my main tasks working in different types of jobs.

As SEO Consultant

  • Define online marketing strategies/goals based on customer's situation analysis
  • Technical SEO consultancy
  • Design advising, usability, information architecture and other disciplines related to SEO
  • Content optimization (Spanish and English)
  • Link building campaigns
  • Analytics systems implementation
  • SEO campaigns performance reporting / Web Analytics
  • Workshops for customers or congresses
  • 3 years experience

As Project Manager

  • Good understanding of design, web development and online-marketing
  • Customer's relationship management.
  • Define project budgets, technical requirements, functionalities and operational aspects
  • Development process / execution control, work flow improving
  • Managing internal and external resources
  • Sales team helping
  • I've worked as a freelance or inside companies
  • 6 years experience

As LAMP Developer

  • PHP & MySQL driven web developer
  • Interface programer. xHtml, Css, JavaScript, AJAX
  • SEO Ready Content Management Systems developer
  • Third party tools integration
  • Organizational and time management skills
  • Any kind of projects, corporative and e-commerce sites, intranets
  • 10 years experience

Some of the many projects I have worked on:

Hoteles Elba
AEDE Business School
Transfer Business Administration Services
Transfer Latin Business Consultancy
Fundación Comunicación Gráfica
Ecohoteles
De Kring
FOEG
Novadeco
Fundación Copyleft
Galería Toni Tàpies
Hds Consultors
3D-Immogestio
Terapia Reiki
Macro r4rø
Inteplast
Inoxpa
Hotel Anacapri, Granada
Bufet Almeida
Hospes Hotels
Avant Comercial Hotelera
Barcelona Hotels GHB
Ergonomic Way
Tsunami Music
Barcelona Skyline
BB Arquitectos
Cultura Libre
Metropolis
Adg-Fad
Yahome
Brand Comunicación
República Internet
Librería ETCÈTERA
Lafcarr

 

Aug 02, 1967
Vancouver, Canada
twitter @anilopez
IIMA Proffesional Menber Certified Professional

Featured articles

Importance of server security and some other web technical aspects in SEO

Server security and SEO

Don't let hackers put their hands on your site hosting account or your rankings are going to run down as waterfalls. Even worst, don't hack yourself or you will end up working in the chain gang of SEOs. Read More

Bookmark dispatcher

Design, Google Browser Size and Google Analytics

New Google tool 'Browser Size' helps web designers to ensure that important parts of a page's user interface are visible

Content strategy: Writing for kairos

'kairos' principle for the content of the web & social media. Alistapart.com guys nail it again

Geositemap KML generator

Arjan Snaterse launched handy KML & Geo sitemap generator, lifesaver for all your local search activities

Keyword Research for Social Media

keyword research and analysis is critical to achieving success with organic and paid search but how to do it effective for social media marketing? Worth reading.

Understanding and implementing web usability

No matter how many visitors your web has if the usability of your site is horrible. This means conversion zero.
Please, do not leave your usability unattended. Here you have some nice resources.

Some facts and figures about correlation between SEO factors and results

Another SEOmoz great great great article. Charts & Math stuff based on data from their web index Linkscape

Search Engine Ranking Factors '09

SEOmoz's biennial search engine ranking factors survey based on the opinions of 72 of the world's top search engine experts

SEO is unpredictable

People don't notice but it is out there.

On Beyond Keyword Research

Interesting presentation about advanced SEO Tactics by the yellow shoes guy Rand Fishkin. Handle with care.

Redirections are nothing without regular expressions

Regex are an essential part of any programmer but also of any SEO, get into it right now

Card sorting: a definitive guide

Card sorting is a technique that information architects (and related professionals as SEOs) use as an input to the structure of a site.

Micorformats arrive to Google

How many years waiting for that?
Sometimes they need to reinvent the wheel.

Local Search Ranking Factors Vol. 2

Local is really important (where available).
Are you going to miss that?

Beauty of statistics for a fact based world view

This is the first and only time I've seen some real utility on motion charts, since they appeared at Google Analytics

Dynamic SEO, Advanced White Hat

The guy at the blue hat SEO, walking on the edge again, shots a very interesting post about Dynamic SEO. It is simply the automated no-guessing self changing way of SEOing your site over time.

Big list of Search Marketing Blogs

Bored to read the same blogs regularly? Sure you can find something interesting in this list.

Update your Google Analytics script

Still using old 'urchin.js' script instead the new 'ga.js' in your Analytics implementation? Time to check your html code just in case.

Internet usage will overtake TV in 2010 says Microsoft

Advertisign landscape will change as usage will shift away from traditional PCs to game consoles, IPTV, and mobiles. Are you ready? Let's see how far goes this prediction mext year.

Tips to help your website convert more

Smashingmagazine is lately paying attention to some more issues than design. This is what makes it one of the best

Evaluating your content management

kitsite.com staff write a few but interesting articles about content management systems.

Why not Log file analysis?

Page tagging or Log based analytics? Both, there is useful information you can extract from logs about your web site. Don't miss it.

Google Trends/Insights vs Market Reports

As SEOs we have to predict the present and the near future. Several statistical models are explained and compared. Relative accuracy is determined for each model.