Ani Lopez, Senior SEO Strategist

A bit of me as professional.

Online since 1997. Last five years I worked for some known online marketing agencies in Europe, like Onetomarket, before moving to Vancouver, Canada in September 2009 were I work for Cardinal Path*.

SEO consultancy is 99% of my regular day there but I like to develop any kind of sites from time to time so my fingers don't get rusty forgetting how to code while I investigate SEO issues.

Ani López, Senior Search Engine Optimization Strategist

Before working on any internet related thing I studied Industrial Design and worked at Interior design an Architecture companies but soon I discovered that although I love art, design and architecture I was not made for it.

Besides that I enjoy family and friends. Cooking and playing funk music with my band are my hobbies when there is any time left. Also copyleft evangelism, specially in music, is something I've dedicated tons of hours in the last 8 years.

At Twitter, Linkedin, Slideshare, Google profile, Blekko
Member of Vancouver Search Engine Marketing Group.

Here are my main tasks working in different types of jobs.

As SEO Consultant

  • Define online marketing strategies/goals based on customer's situation analysis
  • Technical SEO consultancy
  • Design advising, usability, information architecture and other disciplines related to SEO
  • Content optimization (Spanish and English)
  • Link building campaigns
  • Analytics systems implementation
  • SEO campaigns performance reporting / Web Analytics
  • Workshops for customers or congresses
  • 4 years experience

As Project Manager

  • Good understanding of design, web development and online-marketing
  • Customer's relationship management.
  • Define project budgets, technical requirements, functionalities and operational aspects
  • Development process / execution control, work flow improving
  • Managing internal and external resources
  • Sales team helping
  • I've worked as a freelance or inside companies
  • 6 years experience

As LAMP Developer

  • PHP & MySQL driven web developer
  • Interface programer. xHtml, Css, JavaScript, AJAX
  • SEO Ready Content Management Systems developer
  • Third party tools integration
  • Organizational and time management skills
  • Any kind of projects, corporative and e-commerce sites, intranets
  • 10 years experience

*NOTE: The views expressed on this personal website/weblog are mine alone and do not necessarily reflect the views of my employer.

Aug 02, 1967
Vancouver, Canada
twitter @anilopez
Google Analytics Qualified Individual Certified Professional

Articles I write for other sites

Some decisions to take beforehand on multilingual SEO @ Cardinal Path blog

Hold on! Sure, you’re excited to get your content online, but stop asking for a site to be built, and think about its audience especially when it comes to international SEO.

Challenges of Spanish Language on Search Marketing @ Multilingual Search

'Standard Spanish' is something that I don’t buy into when it comes to international scenarios. I'll explain to you why and some tips to start facing correctly your Spanish strategy.

50 feeds keeping me updated on SEO

Besides the feeds listed here I follow around 30 more for topics like Analytics, UX, Link building, IA or any other SEO related discipline

Handling Multilingual Sites for Humans & Search Engines @ Bruce Clay Blog

The logic behind the scenes to show all content to bots and the right language to users

Mobile detection issues & Google Instant Previews @ Cardinal Path blog

Mobile web represents the bigger headache ever for those wanting to target the small but growing audience they represent nowadays. check your Instant Previews for possible indexation issues.

Content for e-commerce, the SEO perspective

Covering the basics of content for online shops in this post. All the texts you must have according for every page type.