Ani Lopez, Senior SEO Strategist

A bit of me as professional.

Online since 1997. Last five years I worked for some known online marketing agencies in Europe, like Onetomarket, before moving to Vancouver, Canada in September 2009 were I work for Cardinal Path*.

SEO consultancy is 99% of my regular day there but I like to develop any kind of sites from time to time so my fingers don't get rusty forgetting how to code while I investigate SEO issues.

Before working on any internet related thing I studied Industrial Design and worked at Interior design an Architecture companies but soon I discovered that although I love art, design and architecture I was not made for it.

Besides that I enjoy family and friends. Cooking and playing funk music with my band are my hobbies when there is any time left. Also copyleft evangelism, specially in music, is something I've dedicated tons of hours in the last 8 years.

At Twitter, Linkedin, Slideshare, Google profile, Blekko
Member of Vancouver Search Engine Marketing Group.

Here are my main tasks working in different types of jobs.

As SEO Consultant

• Define online marketing strategies/goals based on customer's situation analysis
• Technical SEO consultancy
• Design advising, usability, information architecture and other disciplines related to SEO
• Content optimization (Spanish and English)
• Link building campaigns
• Analytics systems implementation
• SEO campaigns performance reporting / Web Analytics
• Workshops for customers or congresses
• 4 years experience

As Project Manager

• Good understanding of design, web development and online-marketing
• Customer's relationship management.
• Define project budgets, technical requirements, functionalities and operational aspects
• Development process / execution control, work flow improving
• Managing internal and external resources
• Sales team helping
• I've worked as a freelance or inside companies
• 6 years experience

As LAMP Developer

• PHP & MySQL driven web developer
• Interface programer. xHtml, Css, JavaScript, AJAX
• SEO Ready Content Management Systems developer
• Third party tools integration
• Organizational and time management skills
• Any kind of projects, corporative and e-commerce sites, intranets
• 10 years experience

*NOTE: The views expressed on this personal website/weblog are mine alone and do not necessarily reflect the views of my employer.