Snippets at SERPs

Snippets changing at search results

Take a look at your SERP's snippets from time to time. Maybe they have changed due to refinements at search engines, sometimes for good sometimes for bad. Be aware and react if required. Read More

Apr 30, 2009
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Filed under: Content
Web site structure, no canonical tag

Multi categories website structure. Who needs the canonical tag?

Everybody is talking about canonical tag support since it was announced by mayor search engines. Profuse use of canonical tag not only means you have a lot of duplicated content but a web structure problem. Solution a fine structure. Read More

Apr 25, 2009
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Filed under: Content
benefits of link building campaign

Real benefits of link building campaigns

If link building should be the next step in your campaign to improve a website's traffic. Which facts can you show to your customer to convince him/her of its benefits? Some are easy to see, some others are not so obvious but important to notice. How to do it with Google Analytics Advanced Segments. Read More

Apr 05, 2009
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Filed under: Analytics
OME Madrid 2009

OME Madrid 2009, Online Marketing Spain Congress

5th edition of OME, the meeting point for digital marketers in Spain. We were there for a two days intensive networking round and a presentation about SEO and analytics with an enthusiastic response from the audience what makes me happy. Read More

Apr 04, 2009
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Filed under: Online
Benefits of unique titles and metadescriptions

Benefits of having unique titles and metadescriptions in every page

How many times a customer asks you to show in numbers the benefits of SEO actions? This is a common problem in our daily work but here you have some figures to help you a bit. Read More

Mar 29, 2009
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Filed under: Content
Danger, new blog about SEO

Here I go with a blog about SEO!

I'll focus mainly in SEO but this is related to many other disciplines in online marketing. I want to explore, write and share my thoughts with you, experiences, stats and experiments.
Read More

Mar 26, 2009
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Filed under: Online
Social Media and Analytics

Social Media and Analytics, What can we measure?

Is it possible to measure our Social Media campaign's impact with web analytics tools? Not so accurately as we wish but things are changing, so new science as old as humanity but digital. This is what makes the difference. Read More

Nov 03, 2008
Written by:
Filed under: Analytics
twitter @anilopez
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Articles I write for other sites

On Paella and Semantic Markup for recipies

In plain words, it does not work fine most of the cases. It's a bad idea. I'll explain why while I teach you how to cook an authentic Paella.

Analytics Tribulations Of An SEO

The art of measure is never easy but when it comes to SEO it's even worst

Challenges of Spanish Language on Search Marketing @ Multilingual Search

'Standard Spanish' is something that I don’t buy into when it comes to international scenarios. I'll explain to you why and some tips to start facing correctly your Spanish strategy.

Handling Multilingual Sites for Humans & Search Engines @ Bruce Clay Blog

The logic behind the scenes to show all content to bots and the right language to users

Mobile detection issues & Google Instant Previews @ Cardinal Path blog

Mobile web represents the bigger headache ever for those wanting to target the small but growing audience they represent nowadays. check your Instant Previews for possible indexation issues.