SERPs Eye tracking study

User behavior in SERPs. Eye tracking study July 2010

Study based on Google and Yahoo! page results using eye tracker technique to demonstrate that a relationship exists between the user's intention and user's behavior when they browse the results page. Read More

Aug 24, 2010
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Filed under: Analytics
SEO Flat Site Architecture

Understanding Flat Site Architecture

Flat Site Architecture is about content structure, page organization, click distance, relevancy distribution but also about the right URL's structure. Read More

Aug 13, 2010
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Filed under: Content
Traffic from Images Search Engines

Amount of traffic from Images Search Engines, Analytics filter & custom segment

Google Images, Yahoo Images, Bing images? Do they bring any traffic to my site? How can I measure it and guess its keywords? Optimize images for search engines, Is it worth the effort? All the answers here. Read More

Jun 04, 2010
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Filed under: Analytics
Specific Search Engines in organic traffic

Country specific Search Engines in organic traffic with Google Analytics

Some simple filters and a Google Analytics hack helps you get more detailed data on keywords while looking for local Search Engines helping your multilingual SEO strategy. Read More

Apr 03, 2010
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Filed under: Analytics
We do SEO

We do SEO despite clients

What can you do with clients if managing their SEO projects is an impossible mission? Is there any solution? No in most of the problematic cases but you have to do your job, you are a professional, aren't you? Read More

Jan 09, 2010
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Filed under: Online
Social media influence SEO

How context in social media influence rankings in SEO

Content optimization and keyword distribution beyond the website. Social media sites can create more room for your precious keywords and it seems to have very nice results. Here you have some numbers. Read More

Sep 21, 2009
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Filed under: Content
IMC Vancouver 2009

Internet Marketing Conference, Vancouver 2009

Three days of workshops, presentations and breaking sessions featuring in total over 50 top speakers from the most relevant companies and marketing associations. I was at IMC Vancouver and here are some of my thought about. Read More

Sep 20, 2009
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Filed under: Online
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Articles I write for other sites

Analytics Tribulations Of An SEO

The art of measure is never easy but when it comes to SEO it's even worst

Challenges of Spanish Language on Search Marketing @ Multilingual Search

'Standard Spanish' is something that I don’t buy into when it comes to international scenarios. I'll explain to you why and some tips to start facing correctly your Spanish strategy.

Handling Multilingual Sites for Humans & Search Engines @ Bruce Clay Blog

The logic behind the scenes to show all content to bots and the right language to users

Mobile detection issues & Google Instant Previews @ Cardinal Path blog

Mobile web represents the bigger headache ever for those wanting to target the small but growing audience they represent nowadays. check your Instant Previews for possible indexation issues.