Practice Enhanced E-commerce Analytics Implementation

Practice Enhanced E-commerce Analytics Implementation

Download this simple but fully functional e-commerce demo to practice enhanced analytics implementation and some other advanced techniques with your favorite measurement tools. Read More

Nov 02, 2015
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Filed under: Technical Analytics
Collecting GA UserID into GA violates Google Analytics TOS

Collecting GA UserID into GA might violate Google Analytics TOS

Be very careful. It depends how you collect User ID from GA cookies might result in your GA account cancelled, specially if browser's localStorage is involved. You have been warned. Read More

Dec 08, 2014
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Filed under: Technical Analytics
Practical introduction to technical Data Mining using PHP

Collect / Cleanse / Enrich / Store / Query / Visualize (Part I)

Hands on introduction to Data Mining using PHP and data from corruption scandal "Caja Madrid Opaque Credit Cards" in Spain. Read More

Nov 26, 2014
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Filed under: Data Mining
tracking single-page sites in Google Analytics

A better approach to tracking single-page sites in Google Analytics

Let's face it, scrolling up and down panels of content that we would consider relevant enough to be a page (A.K.A. 'single-page websites') is a pain to measure. Read More

Nov 10, 2014
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Filed under: Technical Analytics
Tracking Google Analytics user ID

'It was you!' moment. Tracking GA users' ID

How to identify users when they have never logged in (yet) in your website? Grab users' ID from GA. The solution is pretty stright forward. Read More

Oct 22, 2014
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Filed under: Technical Analytics
Better Internal Campaign Tracking

Better Internal Campaign Tracking

Simplify Your Setup Without Hurting Your SEO Efforts While Making Reports Valuable
Read More

Aug 13, 2014
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Filed under: Technical Analytics
Measurement, Analytics Roadmap

Measurement Roadmap

This is a basic roadmap to create a successful Measurement plan from scratch or helping you identify the parts of an integral one you could be missing. Read More

Jul 21, 2013
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Filed under: Analytics
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Articles I write for other sites

On Paella and Semantic Markup for recipies

In plain words, it does not work fine most of the cases. It's a bad idea. I'll explain why while I teach you how to cook an authentic Paella.

Analytics Tribulations Of An SEO

The art of measure is never easy but when it comes to SEO it's even worst

Challenges of Spanish Language on Search Marketing @ Multilingual Search

'Standard Spanish' is something that I don’t buy into when it comes to international scenarios. I'll explain to you why and some tips to start facing correctly your Spanish strategy.

Handling Multilingual Sites for Humans & Search Engines @ Bruce Clay Blog

The logic behind the scenes to show all content to bots and the right language to users

Mobile detection issues & Google Instant Previews @ Cardinal Path blog

Mobile web represents the bigger headache ever for those wanting to target the small but growing audience they represent nowadays. check your Instant Previews for possible indexation issues.