Jul 03, 2009
Written by: Ani López

What is Search Engine Optimization

Before asking you going ahead to read the blog let me tell what is SEO about.

In a generic way SEO is defined as any technique helping our site to rank better for a certain group of keywords and, as consequence, increasing the traffic to our site.

I also like to include any other disciplines helping users to reach to objective of the site the easiest way, no matter which are the site objectives, selling goods or services, subscriptions, content distribution or so.

  • How we can measure the impact, success or failure of any SEO action?
    Web analytics purpose is understanding and optimizing web usage
  • Information architecture (IA) is all about the right structural design of shared information environments, a web site in this case
  • Usability (UX) usually refers to the elegance and clarity with the interaction with a web site is designed. Make my visit to your site a pleasant experience and I'll love it
  • Human beings are intrinsically, necessarily and by definition social beings so digital communications and Social media is here to stay

Although SEO takes in consideration a lot of different factors influencing the benefit of a campaign, none of then is highly relevant. This is the reason why we have to pay attention to all of them. The sum of these little factors can make the difference when competition is really hard.

What is good for users is good for search engines

Read latest articles in blog

Comparing Google Trends for Websites and Google Analytics data

How match do you trust Trends for Websites stats? Without a comparison to real data for the same sites it is not possible to know its effectiveness. Analytics to the rescue. Come in and check conclusions.

Sitemap strategy for large sites

Huge amount of everyday changing content to index? You need some sitemap.xml strategy here, not the simple one required for a small, medium web site. Analyse how your content is created and organised, that's is the key.

Dynamic nofollow for fine siloing

How to apply nofollow in a dynamic web site to get a perfectly clear structure for search engines.
At the same time, make the PageRank juice flowing the best way all around in a closed circle to avoid PR leaking.

Browser icon set for SEO, SEM, IA infographics

Download the Browser Icon Set. It will help you to create your own SEM infographics, web information architecture diagrams. Use in your presentations or documents adding graphic value to express your ideas.